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Many of our current customers are already well educated on the benefits of electronic cigarettes, and understand full well what sets them apart from conventional cigarettes (or “analogs”). A topic that eludes most Canadian vapers, however, is the legality of such products. From vendors who go out of their way to hide e-liquids containing nicotine, to customers who have to search high and low for “a guy” that sells nicotine juices out of a back room—obtaining e-liquid in Canada can resemble nothing short of a drug deal. The propagation of these standards is damaging to the legitimacy of the entire electronic cigarette industry, and can confuse current smokers and potential converts. The truth of the matter is that electronic cigarettes and e-liquid containing nicotine are completely legal under Canadian Law. (more…)